Media Monitoring & Analysis
Our media monitoring practice aims to identify, archive and analyze content that contains specific keywords or topics in print, electronic and social media.
Our media monitoring practice aims to identify, archive and analyze content that contains specific keywords or topics in print, electronic and social media.
APEX operates a 24/7 media monitoring facility with a capacity of recording multiple TV channels using licensed tools. Our network of regional offices enables us to access, monitor and translate news published in local language newspapers. We use customized software for sifting through social media platforms and websites to capture key trends and popular sentiments.
With more than 15 years of collective experience, APEX has gained deep insight into the media dynamics of Pakistan and the political, economic and social milieu of the country. Our experts can help you analyze your media profile and identify opportunities for improved image and communication management.
What this practice covers
Recent media work
Awareness Campaign and Ad Tracking
Third Party Media Monitoring of Polio Eradication Initiative (PEI)
Post Campaign Monitoring Phase 10
Post Campaign Monitoring Phase 11
Post Campaign Monitoring Phase 12
Post Campaign Monitoring Phase 13
Post Campaign Monitoring Phase 14
Post Campaign Monitoring Phase 15 (October Round)
Research
The right course of action, chosen with evidence.
Monitoring & Evaluation
The right information, to the right person, at the right time.
Infrastructure
Programmes delivered on time, at every stage.
HR Management Services
Planning, skills and development for your people.