Awareness Campaign and Ad Tracking

Project description

INTERFLOW Communications (Pvt.) Ltd engaged APEX for health-related awareness campaign monitoring and ads tracking on Dunya News. The main purpose of the task to provide evidence-based reports to the client to link their payments to the vendors as per validated activities.

Services provided by APEX

APEX deployed staff to monitor awareness campaigns and advertisements on Dunya TV as per approved schedule of the client. A report consisting of awareness events and ad tracking is delivered to the client weekly along with news clipping from electronic media. At the end of the project period, an analytical report will be shared.