Our media monitoring practice aims to identify, archive and analyze content that contains specific keywords or topics in print, electronic and social media.
APEX operates a 24/7 media monitoring facility with capacity of recording multiple TV channels using licensed tools. Our network of regional offices enables us to access, monitor and translate news published in local language newspapers. We use customized software for sifting through social media platforms and websites to capture key trends and popular sentiments.
With more than 50 years of collective experience, APEX has gained deep insight into the media dynamics of Pakistan and political, economic and social milieu of the country. Our experts can help you analyze your media profile and identify opportunities for improved image and communication management.