Communication Strategy for FATA KP Health Program
Short summary of Project
The Project MCHIP FATA-KP Health Program will support the Department of Health (DOH) in KP and the Directorate of Health (DH) in FATA to achieve the objectives of the DOH Health Strategy and the FATA Sustainable Development Plan. The main objective of this study is to utilize the findings from a gender analysis being conducted concurrently by FKHP, as well as other relevant research and materials to develop a comprehensive, multi-level maternal and child health-focused SBCC strategy to assist in achieving the project goal and objectives. The strategy will focus on key behaviors and enabling social factors for improved outcomes of maternal, newborn and child health and healthy timings and spacing of pregnancies in target districts of FATA and KP.
The services provided by the firms included development and refinement of instruments (i.e; KII and FGD). Our firm mobilized and trained 10 field teams consisted of 20 facilitators and 20 reporters with experience in social research and civil development works. Field data was computerized in excel. FGDs were conducted with community women, men, and health service providers whereas KIIs were conducted with Government health officials, NGOs representatives and formal/informal leaders in targeted districts / agencies. Draft report (strategy designed for behavior change communication) submitted to the client.
Save the Children