Apricot Consumer Survey
Short summary of Project
Japan International Cooperation Agency (JICA) intended to conduct "Consumer Survey for Dried Apricot" in Lahore and Islamabad/Rawalpindi. The purpose of the survey was to collect information on the consumer preference on organic dried apricots made in Hunza area of Gilgit Baltistan (GB). The survey was supposed to be taken place in Islamabad and Rawalpindi and the participants of the research will high, middle and low income level households/individuals. For this assignment APEX was shortlisted and awarded the project.