Region: South Asia
Value: USD 57.7K
Start Date: 2010-03-10
End Date: 2010-06-30
PAIMAN is a USAID funded project designed to reduce Pakistan’s maternal, neonatal and child mortality. To achieve this goal in DG Khan, the project will implement a holistic media-mix approach using Mass-Media, Community/Traditional Media and Interpersonal/Group Media approaches. Before initiating Media Storming Project, PAIMAN wanted to conduct baseline Knowledge, Attitude and Practice (KAP) Study related to the initiation of breastfeeding, exclusive breastfeeding and breastfeeding duration among women and their family members. At the end of the intervention, an end line survey will be conducted.
The firm developed the baseline and end line survey instruments based on the guidelines provided by the client. Field researchers were trained and deployed and data were collected from an urban and rural population of the district for nine days. Data was compiled and analyzed using SPSS. A baseline report was developed based on the research results. After the completion of the media storming project, an end line survey was also conducted and the report was developed. The firm presented the major findings of the studies to the Client.