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Marketing Research

APEX offers best-in-class research capabilities to take your brand, product or service to the next strategic level. With our multi-industry corporate sector roots and years of experience in the social sector APEX is perfectly positioned to deliver you customized understanding of consumer behaviour in media, branded packaged goods, telecom or advertising.

APEX team includes industry's finest researchers and practitioners whose passion for marketing helps them deliver innovations in information collection, measurement, analytics, modeling and forecasting.

Our market research expertise covers the entire product life-cycle from developing products to building brands, from marketing communication to optimizing the customer shopping experience and improving consumer satisfaction.

Our media segment specializes in viewership data, advertising effectiveness and content tracking across print, radio, television, online and mobile devices using latest tools and research techniques.


Areas of Expertise

    • Market Measurement 
    • Pricing Research
    • Brand Tracking

    • Advertising Effectiveness

    • Mystery Shopping

    • Customer Satisfaction

    • Pack Testing

    • KAP Surveys

    • Ethnographic Research

    • Opinion Polling

    • Viewership Profiling

      Content Testing

    • Social Media Monitoring

    • Technology Watch

 






     APEX Consulting Pakistan, Islamabad. Tel: 051 - 8437529-30 Ext: 110    |    APEX Consulting International, Ontario, Canada. Tel: +001 (289) 700-5401.